About EastRock

Welcome to EastRock, the home of sustainable micro-mobility solutions for families and commuters. Our team of passionate entrepreneurs comes from a variety of geographies and backgrounds, united by a shared love of cycling and a commitment to creating innovative, high-quality e-bikes for biking enthusiasts worldwide. Based in New Haven, the birthplace of modern cycling and a hub of Velocipede culture, our brand is deeply rooted in the rich history of biking and entrepreneurship that has shaped this community. Our goal is to become a global household name, enabling families, commuters, and city dwellers everywhere to enjoy the benefits of riding e-bikes. We're proud to work with a trusted network of dealers who share our vision for a better, cleaner world, and who help us to bring our winning e-bikes to customers around the globe.

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To provide sustainable micro-mobility solutions to families and commuters, enabling every city dweller to become independently mobile while enjoying a healthy and environmentally-friendly lifestyle.


To be a global leader in the micro-mobility movement, inspiring a shift towards sustainable transportation and a net-zero emission world. We envision a future where every community has access to high-quality, affordable cargo bikes that are designed to improve quality of life and reduce our impact on the planet.


Sustainability: We are committed to creating products that are environmentally friendly and promote sustainable living.

Innovation: We strive to be at the forefront of the micro-mobility movement, constantly exploring new technologies and designs to improve our products.

Community: We believe in building strong, supportive communities that share our values and vision for a better world.

Quality: We are dedicated to producing high-quality products that meet the needs and expectations of our customers.

Accessibility: We believe that everyone should have access to sustainable transportation options, regardless of their income or location.

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